Pedersen show: Lidl-Trek turns pink and cyclamen

 

The 2025 Giro d’Italia begins under the sign of Mads Pedersen. 

The Danish rider from Lidl-Trek has won everyone over: two stage victories, achieved with strength and class, earned him the prestigious pink jersey for two days, as well as the cyclamen jersey as leader of the points classification.

Pedersen dominated the sprints thanks to his excellent physical condition and flawless effort management, the result of talent, strategy, and scientific preparation.

Supporting the Lidl-Trek team on this path of excellence is Enervit, Official Nutrition Partner of the team, providing advanced nutritional support to optimize athletes’ performance. From training to race day, every detail is designed to face top-level competitions like the Giro d’Italia.

Pedersen’s dream start confirms the strength of the synergy between rider, team, and scientific nutrition.