After twenty years, Enervit and Vätternrundan extend partnership

 

For two decades,  we have collaborated with Vätternrundan in a mutual partnership. Now, we are extending our collaboration for an additional three years.

The partnership between Vätternrundan, the world’s largest recreational cycling event held in Sweden every year, and Enervit began in 2003, when we entered the Swedish market. At that time, we became the official energy partner of Vätternrundan, providing energy drinks to the race's depots. Since then, the partnership between Vätternrundan and Enervit has continually evolved with tailored packages, new products, and advice – like the innovative Enervit C2:1PRO line, which stems from scientific research and the field experience of Equipe Enervit with the greatest sports champions - all with a focus on creating a great experience and optimal conditions for both recreational and elite cyclists.

Both Vätternrundan and Enervit are deeply committed to promote an active lifestyle, and the longstanding collaboration has strengthened both the event and Enervit's market position. Vätternrundan holds a prominent position as the world's largest recreational cycling event, engaging cyclists from all over the world, while Enervit today stands as a leading supplier of sports nutrition products.

"We are delighted to extend our longstanding partnership with Vätternrundan, this iconic event." says Roberto Coda-Zabetta, International Sales & Business Development Director at Enervit. "This continued collaboration reflects our shared commitment to promoting a healthy lifestyle, and we will continue to develop nutritional products that empower cyclists to overcome their challenges."

Vätternrundan is renowned for its scenic route around Sweden's second largest lake, Lake Vättern, attracting thousands of cyclists from around the world each year. As participants tackle the challenging 315 km route, Enervit's sports nutrition products help them sustain their performance.

"A mutual exchange of knowledge, experiences, and resources has led to a positive development for both of us." says Jessica Nilsson, Sponsorship Manager at Vätternrundan."We are proud and delighted by the continued trust from Enervit and that we can continue to serve our participants with excellent energy products and advice."