And it's Pogačar right away!


The slovenian champion starts the year as a protagonist: of the new Enervit commercial and the Strade Bianche!


Spot Enervit Sport 2024

We are back on television and we are doing it in the best possible way: on the day that Tadej opens 2024 in style with a world-class performance, an imperious attack on Monte Sante Marie and a solitary breakaway of over 80 km, we have signed his feat with our new commercial.

Conceived by the creative agency Suntimes and shot in Spain in December, the commercial starts from Pogačar's extraordinary successes to reveal the behind-the-scenes, the meticulous and constant attention to every single detail, arriving at the decisive moments that lead to his victories. A rhythmic and fast-paced narration of the "moments I live for" of the UAE Team Emirates phenomenon.

Paolo Calabresi, Marketing Director Sport & Fitness Enervit: "We are very satisfied to have shot, with an ambassador like Pogačar, a commercial that in a few seconds tells and excites, revealing those intimate and intense moments that take place behind the scenes of the performance and victories of a truly unique champion. In these years we have established a fruitful relationship with all the staff of the UAE Team and with Pogačar himself, to develop highly innovative products that fully meet the needs of modern cycling. From this collaboration the new Enervit C2:1PRO line was born."