ti 27 mars, 2018
IRONMAN, a Wanda Sports Holdings company, today announced a significant partnership with Enervit, Europe’s leading innovator in sports nutrition.
“For us at Enervit becoming the ‘Official Nutrition Partner’ for IRONMAN European Series is a dream come true,” said Alberto Sorbini, President of Enervit S.p.A. “It means that our company now has the opportunity to make our products known to IRONMAN athletes across the region and we are looking forward to help them discover the nutritional strategies around our products. This is an outstanding opportunity that only IRONMAN can provide to us. Thanks to the strength of the IRONMAN brand, its extraordinary reach and popularity, Enervit is ready to become a renowned player in many new European markets.”
“Enervit has five decades of demonstrated success and passion in sports nutrition, and I’m delighted to welcome them as a Premier Partner of the European Series,” said Will Brown, Vice President Global Partnerships Europe, Middle East and Africa for IRONMAN. “Their products are at the forefront of the industry and this partnership will provide our athletes with a consistent and innovative portfolio, at our European events, on a long-term basis.”
As part of the agreement, Enervit will become the “Official Nutrition Partner” of the European series of the world’s leading mass participation company, for the next five years, and will focus on generating brand awareness to a large proportion of IRONMAN’s one million strong athlete base.
Enervit products will be available at each event of the IRONMAN European Series, at selected bike events, as well as for sale on Enervit’s online store shop.enervit.com.
Enervit was established more than 50 years ago and it currently enjoys Market Leader status in Italy while exporting its products to several European countries. The company manufactures two main product lines: one is devoted to Sports and Fitness and the other revolves around the world of Wellness. The company is listed in the Milan Stock Exchange since 2008. One of its most distinctive traits is the way in which the production chain is organized. Everything, from product ideation to testing, from development to manufacture, down to marketing, communication and distribution is taken care of in-house, which ensures the fulfilment of the highest quality standards. Enervit’s headquarters are located in Milan, while its manufacturing facilities are to be found in Zelbio and Erba, in the hills surrounding Lake Como.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN®70.3®Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.
About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.